"primary", "url" => wpm_apply_filters_typed( 'string', 'backwpup_url_add_hash',"https://backwpup.com/pricing/?utm_source=backwpup_plugin&utm_medium=plugin&utm_campaign=in_product&utm_content=upgrade_cta_plugin" ), "newtab" => true, "content" => __("Get BackWPup Pro now", 'backwpup'), ]); ?>